Using Personal Checks As A Marketing Strategy

For smaller companies, running a marketing campaign rarely runs as expansive as what we see the big guys do.  Instead of large-scale events geared at establishing awareness and positioning, getting the word out is often accomplished using more low-key activities.

Posters, brochures and flyers are among the mix of materials effectively used in smaller-scale marketing efforts.  While less-compelling than sponsoring events or mounting large billboards on the highway, they do get the job done.  As such, more and more companies are looking to incorporate similar marketing initiatives in materials that end up used in the normal course of their business.

Personal checks are among those that have received this type of marketing twist.  Instead of being just a payment tool with the company’s name and bank information, products like photo checks are allowing businesses to equip their bank drafts with an integrated marketing push.

Typically low-cost and easy to acquire, you can have thousands of prominently-branded personalized checks with your marketing message in them, ready to be issued to clients and suppliers who are directly involved with you in their own businesses.  Do you think photo checks can benefit your marketing?  Why not order a batch as part of your next round of promotional efforts and see how well it performs?